TOWELL UNILEVER LLC.

Towell Unilever LLC is a Muscat-based distribution venture tied to the W.J. Towell group and the Unilever FMCG portfolio, handling distribution of Unilever consumer brands into the Omani trade. FMCG distribution ventures of this scale run a classic trade-sales structure: key-account managers covering modern trade chains (LuLu, Carrefour, Sultan Center), area sales managers supervising general-trade routes in Muscat, Sohar, Salalah and the interior, van-sales reps executing daily routes, merchandisers maintaining shelf presence, and a trade-marketing team running activations and in-store promotions.

FMCG distribution is the most card-intensive commercial operation on the Omani street. A key-account manager meeting with a category buyer, an area sales manager auditing van routes, a merchandiser visiting ten stores a day, every interaction ends with a card exchange, and retail buyers expect a bilingual EN+AR card with the Unilever brand lockup visible, because the whole distribution pitch hinges on brand credibility. Paper cards run out fast on the road, titles change constantly as staff rotate between channels, and the brand lockup has to be exactly right every time.

Cardify gives Towell Unilever a bilingual digital business card per employee with the correct Towell Unilever logo (including the Unilever partnership lockup), direct line, WhatsApp, and a link to the brand catalogue or order portal. A QR scan on a tablet, van sticker or trade-marketing standee saves the full vCard to the buyer's phone in one step. The admin dashboard updates every card centrally when area managers or reps move between channels. Scan analytics give the sales director a real per-rep engagement metric beyond invoice volume. Printed cards remain available for category reviews, trade-marketing activations and principal visits through Cardify's local Omani print shop network.

Onboard the Towell Unilever key-account, area-sales, merchandising and trade-marketing teams at cardify.om and give every field rep a bilingual card with one central brand system.