SOHAR ALUMINIUM LLC

Sohar Aluminium LLC is Oman's sole primary aluminium smelter, a 375,000-tonne-per-annum facility at Sohar Industrial Port Area, 40% owned by OQ, 40% by Abu Dhabi's TAQA, and 20% by Rio Tinto (which also licenses the plant's AP36 reduction technology). The plant produces aluminium billet and standard ingot, feeding downstream extruders in Oman (Oman Aluminium Rolling, Synergies Castings, Gulf Extrusions) and export customers across Asia and Europe. Sohar Aluminium runs a captive 1,000 MW gas-fired power station and an established potline, employing roughly 1,000 direct staff plus a sizable contractor population during pot-reline and major maintenance campaigns. The plant has been a cornerstone of Oman's industrial diversification since it came online in 2008. A smelter's commercial rhythm sits at the intersection of trading (LME brokers, converters, extrusion customers), engineering (Rio Tinto reduction-technology licensors, pot-reline contractors, carbon-anode suppliers), and government affairs (Ministry of Commerce ICV audits, Ministry of Energy & Minerals tariff reviews, Sohar Port community). Every one of those relationships begins with a business-card exchange. Cardify's digital card with QR drops a full vCard into the counterparty's phone, bilingual Arabic/English, with WhatsApp Business and the Sohar Aluminium technical-support alias preserved. Team templates keep the Sohar Aluminium brand consistent across commercial, engineering, and plant-management cards; analytics show the commercial director which customer meetings actually re-engaged; and printed QR cards from a BHD print partner cover ARABAL, Metal Bulletin conferences, and the SIPC tenders where hard copy is still customary. For a capital-intensive smelter with a tightly-held investor base and a global buyer list, cardify.om is a simple productivity layer. Free tier available. For a site operating in a global aluminium market driven by LME pricing, green-premium contracts, and long-cycle smelter relationships, consistent professional branding on every commercial touchpoint is a small but genuine commercial advantage.