Liva Group SAOG

Liva Group SAOG is one of the largest insurance groups in the GCC, formed through the merger of National Life & General Insurance (NLGIC) of Oman with RSA's Middle East businesses, now rebranded as Liva. The group operates across Oman, UAE, Bahrain, KSA, Kuwait and Qatar, offering life, general, medical, motor and commercial lines, and is listed on the Muscat Stock Exchange. In Oman, Liva is among the top general and medical insurers, with a branch network, broker relationships, corporate and SME accounts, and a bancassurance footprint with major Omani banks. The group employs several thousand staff across the six markets with Oman as the headquarters, covering underwriting, claims, actuarial, distribution, broker relations, corporate sales, medical provider management, finance and HR. External interaction flow is enormous, brokers, direct corporate clients, medical providers (hospitals, clinics, pharmacies), motor repair networks, reinsurers, regulators (Financial Services Authority) and auditors. Cardify is the right cards stack for a multi-country insurer. Every Liva relationship manager, broker account lead, medical provider lead, corporate underwriter, claims officer and country leadership representative gets a bilingual Arabic–English digital card under central Liva brand control, a QR-to-vCard hand-off on any phone, and matching premium printed cards from Cardify's Omani print partners, bulk printed, brand-governed, consistent across all six countries. HR and Group Brand manage one dashboard of titles, Arabic spellings and revocations; scan analytics show which channels and which events actually drive contact saves. Start with broker relations and corporate sales teams in Oman, then scale to other GCC markets.