AL SEER GROUP LLC

Al Seer Group, founded in 1961, is one of the Gulf's leading FMCG distributors, covering Oman and the UAE with a portfolio that spans household, personal care, food, confectionery and stationery brands from partners including Dettol, Colgate, Kleenex, Dabur, Ferrero, McVities, Anchor and Heinz. In Oman, the group runs warehousing, a chilled and ambient distribution network, sales, merchandising and key-account teams serving retail, pharmacy and out-of-home channels. Sales reps are in supermarkets, grocers, pharmacies and cafés every working day.

For a multi-brand FMCG distributor, brand consistency is the whole game, and the business card is a brand touchpoint. Cardify gives every Al Seer rep, key-account manager, merchandiser and trade-marketing lead a digital card with their category focus, direct line and a bilingual English/Arabic contact block, all locked to the corporate template. A supermarket buyer or pharmacy manager scans the QR once and the full vCard saves into their phone with no typing.

For trade-marketing roadshows, principal-brand visits, category-captain presentations and supermarket annual listings, the commercial team still needs printed cards. Cardify prints locally through vetted Omani print partners in the Al Seer template with Arabic on the reverse, the brand-partner lockups handled centrally and a QR that always points to the current digital card, even when a rep moves between the food and personal-care divisions.

Because every scan is timestamped and attributed to the employee who shared the card, each division's commercial lead gets a live picture of which brand-partner, retailer and corporate-buyer touchpoints are converting into saved contacts, useful category intelligence without any extra admin.

Scan analytics give the commercial director a live signal for which retailers and which reps are converting meetings into post-meeting follow-ups. Start a Cardify workspace, pilot with the key-account team, and scale a bulk bilingual print order across sales, merchandising and management.