Matrah Cold Stores

Matrah Cold Stores LLC (now operating under the Enhance brand) is a W J Towell Group company and one of Oman's oldest and largest grocery and cold-chain distributors, established in 1967. Matrah distributes international brands including British American Tobacco, Reckitt Benckiser, Masafi, Kellogg's and Colgate Palmolive, and has extended into full 3PL services, warehousing, inventory management and transportation, through a multi-year agreement with Agility. The company operates multi-temperature storage, transport and handling through depots in Ghala, Sohar, Nizwa, Salalah, Al Kamel and Muladha, covering the length of the Sultanate.

A national FMCG distribution company is, functionally, a field-sales machine. Van-sales reps, modern-trade key account managers, HoReCa (hotel, restaurant, café) sales specialists and category managers spend their weeks inside supermarkets, convenience stores, hotel F&B offices and institutional kitchens. Every one of them hands out cards to buyers, store managers and stockists. The issue: product lines shift, promotions rotate, reps get reassigned between BAT tobacco and Kellogg's cereal categories, and printed cards become stale in weeks.

Cardify is a perfect fit for Matrah's reality. Each rep gets a bilingual EN/AR digital card with QR-to-vCard, their direct WhatsApp, and a principal-specific catalogue link that can change when the rep moves from one brand to another, all without reprinting. Central brand control protects the Enhance identity while allowing principal sub-brands to be highlighted appropriately. Depot managers in Sohar, Nizwa and Salalah get the same treatment. Physical cards can still be bulk-ordered through local Omani print shops for senior management and trade-marketing leads. Scan analytics tell HQ which territories and reps are generating the most contact activity. Teams at Matrah Cold Stores can start bilingual EN/AR cards free on Cardify and expand across the national sales force.